In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and also other truths concerning contemporary B2B advertising. We talk about just how the buying journey is currently totally fragmented and also the manner in which area building can help marketing experts take back control of th… Read More

TL; DR - If you require temporary outcomes, e.g., profits, don't presume that the secret is catching a lot more demand. This strategy is becoming less efficient, and also it's a means to shed precious sources. Concentrate on creating need where you can obtain near-term wins. The customer's trip can not be "bent to our will." If yo… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, and also various other realities regarding modern B2B advertising and marketing. We review how the purchasing journey is now completely fragmented and also the manner in which community structure can aid marketing professionals ret… Read More

TL; DR - If you require temporary outcomes, e.g., earnings, don't assume that the key is recording more need. This approach is coming to be much less reliable, and it's a way to burn precious sources. Focus on producing demand where you can get near-term success. The customer's journey can not be "bent to our will." If you can not dr… Read More